Book Name: CPDD Bible—A Bible for Commercial Property Development & Design

  • Tang Art Design & Information Group Limited  
  • 2  P  
  • 978-7-5537-3269-5
  • Chinese and English
  • 680.00 RMB
  • Hardcover
  • 1
  • 2014.06
  • 260*370
  • 440

Table of Contents

WANDA MODE
Wanda Center Dalian
Wanda Plaza Putian
CHINA RESOURCES LAND MODE
The MixC Chengdu
The MixC Shenyang
capitaLand Mode
Raffles City Chengdu
Raffles City Ningbo
LONGFOR MODE
Starry Street Chongqing
COFCO GROUP MODE
Joy City Tianjin
OTHER FEATURED MODES
HaiYa Mega Mall, Shenzhen
COCO Park Longgang, Shenzhen
Futian Science Plaza, Shenzhen
Parkview Green, Beijing
iAPM, Shanghai
Lerthai Center, Shijiazhuang
China Overseas Plaza-Unipark, Jinan
International Finance Square (IFS), Chengdu
FOREIGN MODES
Boke Town (Parcel No. 3), Chengdu
D-Cube City, Seoul
Mecenatpolis, Seoul
Buyaka, Istanbul

Introduction

Tao, in Chinese philosophy, represents “the ultimate truth”. Its significance in China is just like the indispensability of the Bible in the Western. This book interprets “Tao” from the aspect of “commerce” to offer solutions to commercial property development and design and provide a reference for commercial property developers and designers. The “commerce” represents seven commercial property modes: Wanda mode, China Resources Land mode, CapitaLand mode, Longfor mode, COFCO Group mode, other featured modes and foreign mode. The “Tao” represents the ways and approaches of the seven modes in development, planning, design, merchant attracting, operation and promotion.
This book selects 20 high-quality projects and famous developers, including Wanda, China Resources Land, CapitaLand, Longfor, COFCO Group and so on, and displays their developments and designs of commercial properties from policy background, region features, positioning strategy, planning design, traffic design, architecture design, landscape design, space design and so on. Meanwhile, it complementally analyzes commercial activities, brand merchant attracting, operation and promotion with a large amount of analysis drawings of earlier stage planning. Therefore, this book reproduces the complete process of a commercial property project growing out of nothing.